Figure - PMC

Skip to main content

An official website of the United States government

Here's how you know

Here's how you know

Official websites use .gov
A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS
A lock ( ) or https:// means you've safely connected to the .gov website. Share sensitive information only on official, secure websites.

View full-text article in PMC

. 2020 Apr 20;10(4):e033410. doi: 10.1136/bmjopen-2019-033410

Search in PMC
Search in PubMed
View in NLM Catalog
Add to search

© Author(s) (or their employer(s)) 2020. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ.

This is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited, appropriate credit is given, any changes made indicated, and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/.

PMC Copyright notice

Conceptual model showing key factors within various levels (healthcare provider, healthcare system, peer) influencing individual health behaviour within medically pluralistic contexts. Each factor differentially influences an individual’s therapeutic itinerary. Negative factors may motivate a switch to the other modality, and positive factors contribute towards continued use of a particular healthcare modality. This model is not inclusive of all variables that influence health engagement, but illustrates categories that were described by our participants in driving their healthcare decision-making, specifically regarding decisions to use traditional or biomedical care.