Target Behaviour |
Handwashing with soap |
Priority groups |
Mothers of children under the age of five |
Details of behaviour |
Handwashing with water and soap at critical times. |
Critical times defined as 1) before preparing food, 2) before eating, 3) before feeding a child, 4) after using the toilet and 5) after cleaning a child’s bottom. |
Perceived self-efficacy |
An individual's belief that he/she can wash their hands with soap given his/her current knowledge and skills. |
Perceived social norms |
The perception that people important to an individual think that he/she should wash their hands with soap. |
Perceived positive consequences |
The positive things a person thinks will happen as a result of handwashing with soap. |
Perceived negative consequences |
The negative things a person thinks will happen as a result of handwashing with soap. |
Access |
The availability of the needed products or services (e.g. soap, water, handwashing facilities) required for handwashing with soap. This includes barriers related to the cost, distance, and cultural acceptability of these products and services. |
Cues to action / reminders |
The presence of reminders that help a person remember to wash their hands with soap. |
Perceived susceptibility |
A person's perception of how vulnerable or at risk they are to getting diarrhoea. |
Perceived vulnerability |
The extent to which a person believes that the diarrhoea is a serious illness. |
Perceived action efficacy |
The extent to which a person believes that by practicing handwashing with soap they will be able to avoid getting diarrhoea. |
Perceived divine will |
The extent to which a person believes that it is God’s will (or the gods’ wills) for him/her to get diarrhoea and/or to overcome it. |
Policy |
The presence of laws and regulations that may affect whether people wash their hands with soap or which affect their access to relevant products and services. |
Culture |
The extent to which local history, customs, lifestyles, values, and practices may affect whether people wash their hands with soap. |