Addiction reflects progressive dopamine system dysregulation and the sensitization of corticotropin-releasing factor and dynorphin brain stress systems, which interact, are subjectively experienced as hypohedonia, and support craving from a negative reinforcement perspective (Koob, 2013). We hypothesize that a neuromodulatory approach can restore these alterations, thus reversing the allostatic load of hedonic dysregulation. Dorsolateral prefrontal cortex stimulation with repetitive transcranial magnetic stimulation possibly produces a “craving downregulated” therapeutic interval, during which compulsivity phenomena (craving driven by hypohedonia) do not interfere with progress in rehabilitation programs. CRF, corticotropin-releasing factor; GABA, γ-aminobutyric acid; NPY, neuropeptide Y.