Table 4.
Factors | Estimate | S.E. | C.R. | P | Result |
---|---|---|---|---|---|
KN🡸ATT | 0.084 | 0.115 | 0.872 | 0.383 * | Not Supported |
PR🡸KN | 0.301 | 0.073 | 3.288 | 0.001 | Supported |
TR🡸KN | 0.114 | 0.063 | 1.196 | 0.232 * | Not Supported |
PB🡸KN | 0.563 | 0.086 | 4.829 | 0.000 | Supported |
TR🡸ATT | 0.438 | 0.096 | 3.601 | 0.000 | Supported |
WTP🡸PR | −0.319 | 0.095 | −3.818 | 0.000 | Supported |
WTP🡸TR | 0.479 | 0.145 | 4.555 | 0.000 | Supported |
WTP🡸PB | 0.399 | 0.114 | 4.287 | 0.000 | Supported |
* indicates P-Value higher than 0.05 (not significant); KN: Knowledge, PB: Perceived Benefits, PR: Perceived Risks, TR: Trust; WTP: Willingness to Purchase, ATT: Attitude Towards Technology.