Table 5.
Factors | Estimate | S.E. | C.R. | P | Result |
---|---|---|---|---|---|
KN🡸ATT | 0.701 | 0.128 | 6.144 | 0.000 | Supported |
PR🡸KN | 0.369 | 0.076 | 4.06 | 0.000 | Supported |
TR🡸KN | 0.388 | 0.119 | 2.907 | 0.004 | Supported |
PB🡸KN | 0.773 | 0.101 | 7.632 | 0.000 | Supported |
TR🡸ATT | 0.331 | 0.143 | 2.319 | 0.02 | Supported |
WTP🡸PR | −0.194 | 0.085 | −3.042 | 0.002 | Supported |
WTP🡸TR | 0.527 | 0.108 | 6.141 | 0.000 | Supported |
WTP🡸PB | 0.437 | 0.095 | 5.134 | 0.000 | Supported |
KN: Knowledge, PB: Perceived Benefits, PR: Perceived Risks, TR: Trust; WTP: Willingness to Purchase, ATT: Attitude Towards Technology.