Table 4.

Discriminant validity.

	ATOB	2019-nCoV-WOM	E-Govt	S-p	E-P
ATOB	0.849
2019-nCoV-WOM	0.701	0.847
E-Govt	0.640	0.637	0.93
S-P	0.710	0.753	0.636	0.856
E-P	0.727	0.737	0.631	0.711	0.876

Note: Values in bold indicate square root of average variance extracted (AVE), which must be higher than the values in the column to confirm validity.