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Purchasing habits of the surveyed pet owners
| Type of pet food purchased (n = 914) |
% | Preferred marketing channel for the pet food (n = 915) |
% | Prime source of nutritional advice used (n = 931) |
% |
|---|---|---|---|---|---|
| Dry | 24.7 | Supermarket | 15.8 | Friends and relatives | 13.0 |
| Wet | 10.0 | Pet store | 63.3 | Online blog | 9.8 |
| Dry & wet | 65.3 | Online | 6.6 | Online website | 30.4 |
| More than one | 14.3 | Veterinarian | 25.5 | ||
| Other | 6.7 | ||||
| More than one | 14.7 |
