Table 2.

Inclusion and exclusion criteria used for actor selection.

Inclusion criteria
•Company homepage written in the English language •Sell insect products directly to consumers (B2C) •Located in Europe or the US •Has a webshop •Makes products for human consumption •Factory must be in production •Insect products mainly based on crickets
Exclusion criteria
•Breeding insects for animal feed •Companies that do not sell their own products