Table 3.
Odd ratios of the ordered logistic regressions.
| Variables | Oranges | Clementines | Tangerines | Lemons |
|---|---|---|---|---|
| Fruit consumption | 1.664 *** | 1.511 *** | 1.272 *** | 1.011 |
| Nutritional Mot. | 0.955 | 1.031 | 0.909 | 1.216 ** |
| Health Mot. | 1.256 ** | 1.037 | 1.010 | 1.068 |
| Energy Mot. | 0.964 | 1.091 | 1.225 *** | 1.059 |
| Taste Mot. | 1.299 *** | 1.461 *** | 1.187 ** | 0.968 |
| Convenience Mot. | 1.049 | 0.987 | 0.960 | 0.944 |
| Diet Mot. | 0.978 | 0.903 | 0.927 | 0.969 |
| Breakfast | 1.171 *** | 1.061 | 0.992 | 1.149 *** |
| Peelability | 0.986 | 1.086 | 0.845 | 0.895 |
| Antioxidant | 0.959 | 0.891 | 0.948 | 0.821 ** |
| Acidity | 1.227 * | 1.030 | 1.021 | 1.049 |
| Sweet | 1.075 | 1.384 ** | 1.155 | 1.079 |
| Digestibility | 0.978 | 0.955 | 1.033 | 1.047 |
| Size | 1.033 | 1.077 | 1.216 * | 1.003 |
| Smell | 0.977 | 0.910 | 1.016 | 1.119 |
| Color | 1.082 | 1.158 | 1.283 *** | 1.028 |
| Log likelihood | −536.607 | −517.565 | −588.625 | −602.817 |
| Prob > chi2 | 0.000 | 0.000 | 0.000 | 0.004 |
Dependent variables: oranges’ purchasing frequency, clementines’ purchasing frequency, tangerines’ purchasing frequency and lemons’ purchasing frequency. *** Statistically significant at 1%; ** statistically significant at 5%; * statistically significant at 10%. Brant test of parallel regression assumption indicated that the proportional odds assumption was not violated.