TABLE 2.

Summary of declarative measures.

Declarative measures	Instruments
Attitude toward the ad α = 0.979	7-point Likert scale	Not interesting/very interesting, not appealing/very appealing, dislike/like, and bad/good
Purchase intention α = 0.972	7-point Likert scale	Not likely/very likely to buy and you are very likely to recommend this product/you are not likely to recommend this product
Preference	Ranked from 1 to 4	1 = the most preferred stimulus 4 = the least preferred stimulus
Perceived complexity α = 0.981	7-point Likert scale	Unclear/straightforward and difficult to understand/easy to understand