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. 2020 May 21;18(3):345–350. doi: 10.1007/s40258-020-00595-4
Behavioral economics acknowledges that people are not the rational decision makers assumed in the standard economic theory of decision making.
Finite rationality and willpower lead people to apply the rules of thumb or heuristics to make their COVID-19-related decisions rather than conducting cost-benefit analyses. Therefore, they may be biased in their COVID-19-related decisions.
Behavioral economics can help policy makers identify individuals’ decision biases and use them as starting points for designing COVID-19-preventive interventions. Behavioral economics interventions can help people behave rationally and make better COVID-19-related decisions.