Table 1.

Consumer emphasis on different factors when purchasing pork products

How much do the following factors influence you when buying pork products?
Purchasing factor	All respondents	18–29 years	30–39 years	40–59 years	60+ years
Good taste	91	89	88	92	94
Easy to prepare	64	67	62	64	63
Appealing appearance	61	50	55	63	69
Free of additives	54	35	45	52	75
Produced in Norway	54	41	49	52	68
Low fat	49	46	40	47	56
Low cost	48	64	50	45	37
Animal welfare	43	34	41	42	50

Consumers could choose one of five levels of emphasis (“very important”, “important”, “somewhat important”, “hardly or not at all important”, and “do not purchase/do not know”) to evaluate each purchasing factor. Only the percent of consumers ranking each factor as either “very important” or “important” is presented in the table