Table 1.
How much do the following factors influence you when buying pork products? | |||||
---|---|---|---|---|---|
Purchasing factor | All respondents | 18–29 years | 30–39 years | 40–59 years | 60+ years |
Good taste | 91 | 89 | 88 | 92 | 94 |
Easy to prepare | 64 | 67 | 62 | 64 | 63 |
Appealing appearance | 61 | 50 | 55 | 63 | 69 |
Free of additives | 54 | 35 | 45 | 52 | 75 |
Produced in Norway | 54 | 41 | 49 | 52 | 68 |
Low fat | 49 | 46 | 40 | 47 | 56 |
Low cost | 48 | 64 | 50 | 45 | 37 |
Animal welfare | 43 | 34 | 41 | 42 | 50 |
Consumers could choose one of five levels of emphasis (“very important”, “important”, “somewhat important”, “hardly or not at all important”, and “do not purchase/do not know”) to evaluate each purchasing factor. Only the percent of consumers ranking each factor as either “very important” or “important” is presented in the table