Table.
Summary of Suggestion for a Population Empowering Communication
Supported process | Dimension of empowerment | Communication suggestions |
---|---|---|
Trust | Interactional: dynamic between power and social environment | Mapping channels and mode of communication used by population groups |
Identifying traditional and non-traditional spokespersons | ||
Onboarding and training spokespersons | ||
Reaching population through preferred channels and spokespersons | ||
Self-efficacy | Intrapersonal: perceived competence and ability to control risk | Clarity: using the same language as the population |
Transparency: giving full information | ||
Positive framing: highlight positive results obtained | ||
Agency | Behavioral: actions to regain control over the situation | Identifying clear roles and responsibilities for the public |
Giving operative and actionable information |