Table 4.
Ease of understanding, liking, usefulness, and acceptability scores per behavior change technique or belief or concern from study 3. All available message reviews from participants (n=61) were analysed.
| BCTa/belief or concern | Ease of understanding, mean (SD) | Liking, mean (SD) | Usefulness, mean (SD) | Overall acceptability, mean (SD) |
| 1.2. Problem solving | 4.13 (0.16) | 3.33 (0.26) | 2.84 (0.17) | 3.43 (0.17) |
| 1.4. Action planning | 4.24 (0.09) | 3.34 (0.18) | 2.99 (0.20) | 3.52 (0.12) |
| 2.3. Self-monitoring of behavior | 4.48 (0.06) | 3.45 (0.25) | 2.76 (0.20) | 3.56 (0.13) |
| 3.1. Social support (unspecified) | 4.30 (0.17) | 3.41 (0.06) | 2.95 (0.17) | 3.55 (0.11) |
| 3.2. Social support (practical) | 4.25 (0.16) | 3.20 (0.08) | 2.68 (0.28) | 3.38 (0.05) |
| 3.3. Social support (emotional) | 4.22 (0.15) | 3.27 (0.05) | 2.91 (0.24) | 3.47 (0.04) |
| 4.2. Information about antecedents | 4.43 (0.10) | 3.68 (0.22) | 3.25 (0.14) | 3.79 (0.14) |
| 5.3. Information about social and environmental consequences | 4.38 (0.25) | 3.28 (0.17) | 2.85 (0.27) | 3.50 (0.15) |
| 5.5. Anticipated regret | 4.46 (0.22) | 2.95 (0.20) | 2.88 (0.70) | 3.43 (0.37) |
| 5.6. Information about emotional consequences | 4.08 (0.14) | 3.35 (0.21) | 3.04 (0.45) | 3.49 (0.26) |
| 6.2. Social comparison | 4.18 (0.13) | 3.25 (0.38) | 2.79 (0.15) | 3.41 (0.22) |
| 6.3. Information about others’ approval | 4.29 (0.15) | 2.96 (0.43) | 2.60 (0.42) | 3.28 (0.24) |
| 7.1. Prompts/cues | 4.48 (0.10) | 3.41 (0.26) | 2.88 (0.30) | 3.59 (0.18) |
| 8.3. Habit formation | 4.26 (0.21) | 3.65 (0.10) | 3.29 (0.40) | 3.73 (0.13) |
| 9.1. Credible source | 4.53 (0.16) | 3.56 (0.22) | 3.11 (0.33) | 3.73 (0.16) |
| 9.2. Pros and cons | 3.71 (0.56) | 2.92 (0.42) | 2.67 (0.31) | 3.10 (0.41) |
| 9.3. Comparative imaginings of future outcomes | 3.92 (0.27) | 3.12 (0.21) | 2.93 (0.10) | 3.32 (0.17) |
| 10.5. Social reward | 4.22 (0.53) | 3.02 (0.39) | 2.57 (0.43) | 3.27 (0.45) |
| 11.2. Reduce negative emotions | 4.18 (0.06) | 3.09 (0.27) | 2.82 (0.14) | 3.36 (0.10) |
| 12.1. Restructuring the physical environment | 4.60 (0.08) | 3.62 (0.29) | 3.09 (0.28) | 3.77 (0.18) |
| 13.5. Identity associated with changed behavior | 4.00 (0.06) | 3.20 (0.09) | 2.93 (0.15) | 3.38 (0.06) |
| 15.1. Verbal persuasion about capability | 4.22 (0.17) | 3.32 (0.05) | 2.73 (0.06) | 3.43 (0.07) |
| 15.2. Mental rehearsal of successful performance | 3.87 (0.19) | 2.95 (0.25) | 2.57 (0.21) | 3.13 (0.19) |
| 15.4. Self-talk | 4.35 (0.20) | 3.25 (0.27) | 2.88 (0.39) | 3.49 (0.17) |
| A: Difficulties with side effects | 4.40 (0.17) | 3.85 (0.25) | 3.41 (0.12) | 3.89 (0.18) |
| B: Difficulties remembering and understanding the medication regimen (BCT 4.1: Instruction on how to perform a behavior) | 4.11 (0.22) | 3.33 (0.08) | 2.83 (0.11) | 3.42 (0.02) |
| C: Beliefs around medication in general and western medicines specifically | 4.23 (0.10) | 3.38 (0.16) | 2.86 (0.06) | 3.49 (0.09) |
| D: Perceived risks of taking medication (As E, BCT 5.1: Information about health consequences) | 4.09 (0.56) | 3.35 (0.55) | 3.07 (0.45) | 3.50 (0.52) |
| E: Beliefs about medication necessity (As D, BCT 5.1: Information about health consequences) | 4.46 (0.12) | 3.70 (0.05) | 3.27 (0.09) | 3.81 (0.03) |
| F: Social influence around taking medications (BCT 3.1: Social support unspecified) | 4.35 (0.15) | 3.23 (0.18) | 2.49 (0.30) | 3.36 (0.16) |
| G: Health care system–related concerns | 4.04 (0.36) | 3.48 (0.54) | 3.10 (0.58) | 3.54 (0.49) |
aBCT: behavior change technique.