Table 1.
Engagement metrics for social media posts announcing crowdsourcing events and sharing of results
| Event/Sharing Posts | Number of Postsa and Total Engagement Metrics by Social Media Platform | ||||||
|---|---|---|---|---|---|---|---|
| # of Posts | Reachb | Reactionsc | Clicks | # of Posts | Impressionsc | Total Engagementsd | |
| Event 1 (Informed Consent) | 4 | 584 | 121 | 40 | 2 | 2362 | 36 |
| Event 2 (Experience of Trial Participation) | 3 | 152 | 112 | 7 | 2 | 1947 | 22 |
| Event 3 (Idea Contest) | 4 | 489 | 62 | 16 | 2 | 2204 | 17 |
| Sharing of Idea Contest Results | 4 | 311 | 61 | 14 | 4 | 2014 | 39 |
a
The number of posts made by our team on a social media platform to advertise the event/share the results, including initial announcement and (for events) subsequent reminders.
b
Reach is defined by Facebook as the number of unique users who viewed a post.
c
Impressions are defined by Twitter as the number of times a user is served a Tweet in timeline or search results.
d
Total engagements are defined by Twitter as the number of times a user interacted with a Tweet in any way, including clicks anywhere on the Tweet, re-tweeting, replying, and ‘likes’.