Table 6.

How the product was segmented in the market, its price and the revenue generated for Bt and non-Bt brinjal at different levels of the market, 2019.

How product was segmented based on percentage of the total product
Level of Market	Bt brinjal (%)	Non-Bt brinjal (%)
Home consumption	1.7	2.3
On-farm sales to traders	16.3	6.7
Wholesale at local market	58.2	74.6
Retail sale at local market	20.2	7.7
Unsold product (disposal)	3.6	8.7
Total	100.0	100.0
Price in BDT*
	Bt brinjal per kg	Non-Bt brinjal per kg
Home consumption	14.48	14.65
On-farm wholesale	14.48	14.65
Wholesale at local market	16.43	16.09
Retail sale at local market	16.94	15.29
Unsold product (disposal)	7.90	7.27
All	15.78	15.51
Revenue generated by selling in percentage of the total value of fruits
Level of Market	Bt brinjal (%)	Non-Bt brinjal (%)
Home consumption	1.6	2.2
On-farm sales to traders	15.0	6.3
Wholesale at local market	60.5	78.4
Retail sales at local market	21.7	8.5
Unsold product (disposal)	1.8	4.6
Total	100.0	100.0

^*US$1 = BDT 84.