Table 5. Comparison of the customers' perception of the attributes of menu labeling between Korea and the U.S.

Attributes1)	Korean (n = 279)	U.S. (n = 347)	t	P
Usefulness	2.98 ± 0.88	3.34 ± 1.08	−4.335	0.000***
Ease-of-understanding	2.95 ± 0.87	3.62 ± 1.10	−8.002	0.000***
Attractiveness	3.05 ± 0.88	3.55 ± 1.07	−6.055	0.000***
Clarity	2.78 ± 0.86	3.51 ± 1.08	−8.873	0.000***

Data are shown as mean ± SD.

¹⁾5-point Likert scale (1 = strongly disagree, 5 = strongly agree).

^***P < 0.001.