Table 6. Korean customers' future use intention toward different formats of menu labeling (n = 279).
| Variable | Menu labeling format1) | F | P | |
|---|---|---|---|---|
| Future use intention | Type 1 | 2.54 ± 0.94 | 1.943 | 0.075 |
| Type 2 | 2.98 ± 1.03 | |||
| Type 3 | 2.91 ± 0.88 | |||
| Type 4 | 3.20 ± 0.86 | |||
| Type 5 | 2.96 ± 0.95 | |||
| Type 6 | 3.04 ± 0.88 | |||
| Type 7 | 2.68 ± 0.75 | |||
Data are shown as mean ± SD.
1)5-point Likert scale (1 = strongly disagree, 5 = strongly agree).