Table 7. U.S. customers' future use intention toward the different formats of menu labeling (n = 347).
Variable | Menu labeling format1) | F | P | Duncan test | |
---|---|---|---|---|---|
Future use intention | Type 1 | 3.30 ± 1.23 | 3.374 | 0.022* | 3 < 1,6,5,4 < 2,7 |
Type 2 | 3.75 ± 1.23 | ||||
Type 3 | 3.07 ± 1.25 | ||||
Type 4 | 3.74 ± 1.10 | ||||
Type 5 | 3.59 ± 1.08 | ||||
Type 6 | 3.56 ± 1.20 | ||||
Type 7 | 3.90 ± 1.03 |
Data are shown as mean ± SD.
1)5-point Likert scale (1 = strongly disagree, 5 = strongly agree).
*P < 0.05.