Table 4. Mukbang- and Cookbang-watching habits of the university students grouped by watching status.
| Mukbang | Cookbang | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| MW (n = 167) | FW (n = 80) | Total (n = 247) | P-value | MW (n = 106) | FW (n = 20) | Total (n = 126) | P-value | ||
| Frequency | < 0.001 | < 0.001 | |||||||
| 5–7 day/week | 3 (1.8) | 40 (50.0) | 43 (17.4) | 1 (0.9) | 6 (30.0) | 7 (5.6) | |||
| 3–4 day/week | 30 (18.0) | 31 (38.8) | 61 (24.7) | 18 (17.0) | 8 (40.0) | 26 (20.6) | |||
| 1–2 day/week | 86 (51.5) | 7 (8.8) | 93 (37.7) | 50 (47.2) | 4 (20.0) | 54 (42.9) | |||
| < 1 day/week | 48 (28.7) | 2 (2.5) | 50 (20.2) | 37 (34.9) | 2 (10.0) | 39 (31.0) | |||
| Total | 167 (100) | 80 (100) | 247 (100) | 68 (100) | 20 (100) | 126 (100) | |||
| Time | < 0.001 | < 0.05 | |||||||
| < 30 min/day | 120 (72.7) | 35 (43.8) | 155 (63.3) | 79 (74.5) | 8 (40.0) | 87 (69.0) | |||
| ≥ 30 min, < 1 h/day | 44 (26.7) | 24 (30.0) | 68 (27.8) | 21 (19.8) | 6 (30.0) | 27 (21.4) | |||
| ≥ 1 h/day | 1 (0.6) | 21 (26.3) | 22 (9.0) | 6 (5.7) | 6 (30.0) | 12 (9.5) | |||
| Total | 165 (100) | 80 (100) | 245 (100)1) | 68 (100) | 20 (100) | 126 (100) | |||
| Route | 0.718 | 0.896 | |||||||
| YouTube | 149 (89.2) | 71 (89.9) | 220 (89.4) | 72 (67.9) | 14 (70.0) | 86 (68.3) | |||
| TV | 10 (6.0) | 6 (7.6) | 16 (6.5) | 25 (23.6) | 5 (25.0) | 30 (23.8) | |||
| SNS | 6 (3.6) | 2 (2.5) | 8 (3.3) | 6 (5.7) | 1 (5.0) | 7 (5.6) | |||
| Internet broadcast | 2 (1.2) | 0 (0.0) | 2 (0.8) | 3 (2.8) | 0 (0.0) | 3 (2.4) | |||
| Total | 167 (100) | 79 (100) | 246 (100)1) | 68 (100) | 20 (100) | 126 (100) | |||
| Criterion | 0.732 | 0.442 | |||||||
| Food | 113 (67.7) | 56 (70.0) | 169 (68.4) | 74 (70.5) | 13 (65.0) | 87 (69.6) | |||
| Cast | 47 (28.1) | 19 (23.8) | 66 (26.7) | 22 (21.0) | 6 (30.0) | 28 (22.4) | |||
| Recommendation | 4 (2.4) | 2 (2.5) | 6 (2.4) | 7 (6.7) | 0 (0.0) | 7 (5.6) | |||
| Other | 3 (1.8) | 3 (3.8) | 6 (2.4) | 2 (1.9) | 1 (5.0) | 3 (2.4) | |||
| Total | 167 (100) | 80 (100) | 247 (100) | 105 (100) | 20 (100) | 125 (100)1) | |||
| Going to keep watching | < 0.05 | 0.957 | |||||||
| Yes | 155 (93.4) | 80 (100) | 235 (95.5) | 101 (95.3) | 19 (95.0) | 120 (95.2) | |||
| No | 11 (6.6) | 0 (0.0) | 11 (4.5) | 5 (4.7) | 1 (5.0) | 6 (4.8) | |||
| Total | 166 (100) | 80 (100) | 246 (100)1) | 106 (100) | 20 (100) | 126 (100) | |||
| Reasons for planning to watch | 0.143 | 0.341 | |||||||
| Vicarious satisfaction | 88 (57.1) | 55 (69.6) | 143 (61.4) | 40 (39.6) | 9 (47.4) | 49 (40.8) | |||
| Killing time | 37 (24.0) | 8 (10.1) | 45 (19.3) | 16 (15.8) | 2 (10.5) | 18 (15.0) | |||
| Pursuit of information | 13 (8.4) | 8 (10.1) | 21 (9.0) | 36 (35.6) | 5 (26.3) | 41 (34.2) | |||
| Entertainment | 13 (8.4) | 7 (8.9) | 20 (8.6) | 7 (6.9) | 1 (5.3) | 8 (6.7) | |||
| Other | 3 (1.9) | 1 (1.3) | 4 (1.7) | 2 (2.0) | 2 (10.5) | 4 (3.3) | |||
| Total | 154 (100) | 79 (100) | 233 (100)1) | 101 (100) | 19 (100) | 120 (100)1) | |||
Values are presented as number (%).
MW, moderate watching; FW, frequent watching.
1)Missing response.