TABLE 3b.
Brand preferences regression analysis.
| Model | Predictor | b | SE | β | t | p-value | VIF |
| 1 | Constant | 1.12 | 0.28 | 3.95 | 0.00 | ||
| Athletes’ boredom proneness | 0.35 | 0.08 | 0.36 | 4.41 | 0.00 | 1.00 | |
| 2 | Constant | 42.62 | 37.07 | 1.15 | 0.25 | ||
| Athletes’ boredom proneness | 0.36 | 0.08 | 0.37 | 4.57 | 0.00 | 1.03 | |
| Athletes’ gender | 0.29 | 0.21 | 0.11 | 1.34 | 0.18 | 1.06 | |
| Tenure | –0.04 | 0.02 | –0.19 | –2.18 | 0.03 | 1.23 | |
| Age | –0.02 | 0.02 | –0.10 | –1.12 | 0.26 | 1.24 | |
| Type of sport discipline | 0.03 | 0.02 | 0.12 | 1.51 | 0.13 | 1.05 |
Model 1: R2 = 0.13; R2 change = 0.13; F-value = 19.46, p < 0.001. Model 2: R2 = 0.18; R2 change = 0.05; F-value = 5.72, p < 0.001.