Table 1.
Summary statistics.
| Cookies |
Ready-to-eat cereals |
|||||||
|---|---|---|---|---|---|---|---|---|
| Variable | 2012 | 2013 | 2014 | 2015 | 2012 | 2013 | 2014 | 2015 |
| Corrected price per kg | 66.01 | 66.85 | 73.52 | 72.51 | 65.72 | 63.03 | 64.12 | 62.95 |
| (0.34) | (0.33) | (0.37) | (0.40) | (0.30) | (0.28) | (0.33) | (0.37) | |
| Uncorrected price per kg | 59.10 | 61.08 | 65.34 | 66.98 | 66.64 | 62.66 | 63.69 | 62.27 |
| (0.31) | (0.30) | (0.33) | (0.37) | (0.31) | (0.29) | (0.33) | (0.37) | |
| GIEA (lagged) | 98.56 | 99.83 | 102.23 | 105.54 | 98.75 | 99.89 | 102.13 | 105.53 |
| (0.05) | (0.04) | (0.04) | (0.04) | (0.05) | (0.05) | (0.06) | (0.06) | |
| Population | 6.41 | 6.59 | 6.73 | 6.79 | 6.64 | 6.47 | 6.58 | 6.45 |
| (0.19) | (0.19) | (0.19) | (0.20) | (0.21) | (0.21) | (0.23) | (0.26) | |
| Yearly HHI | 3954.19 | 3792.78 | 3692.01 | 3555.23 | 4520.89 | 4496.23 | 4213.97 | 4489.81 |
| (0.00) | (0.00) | (0.00) | (0.00) | (0.00) | (0.00) | (0.00) | (0.00) | |
| Corrected price per kg: LF | 64.35 | 65.16 | 72.13 | 71.83 | 68.39 | 65.15 | 66.89 | 64.66 |
| (0.51) | (0.50) | (0.57) | (0.61) | (0.41) | (0.39) | (0.48) | (0.51) | |
| Corrected price per kg: NLF | 68.28 | 68.99 | 75.26 | 73.37 | 61.12 | 58.64 | 58.24 | 59.34 |
| (0.38) | (0.33) | (0.41) | (0.45) | (0.46) | (0.42) | (0.44) | (0.55) | |
| Number of brands: LF | 27.00 | 27.00 | 27.00 | 27.00 | 10.00 | 11.00 | 11.00 | 11.00 |
| (0.00) | (0.00) | (0.00) | (0.00) | (0.00) | (0.00) | (0.00) | (0.00) | |
| Number of brands: NLF | 15.00 | 15.60 | 15.60 | 14.60 | 9.00 | 9.33 | 9.33 | 9.33 |
| (11.36) | (11.80) | (11.80) | (11.22) | (2.65) | (2.08) | (2.08) | (2.08) | |
| Number of UPI: LF | 122.00 | 140.00 | 141.00 | 129.00 | 88.00 | 101.00 | 101.00 | 81.00 |
| (0.00) | (0.00) | (0.00) | (0.00) | (0.00) | (0.00) | (0.00) | (0.00) | |
| Number of UPI: NLF | 43.00 | 47.00 | 47.60 | 44.00 | 29.00 | 31.67 | 31.33 | 27.33 |
| (31.33) | (36.48) | (36.61) | (32.89) | (7.00) | (10.02) | (9.45) | (11.02) | |
| Mean of UPI by city | 68.43 | 72.45 | 67.78 | 59.83 | 36.07 | 38.78 | 34.42 | 26.85 |
| (39.30) | (42.89) | (41.56) | (36.23) | (22.07) | (23.83) | (21.32) | (17.17) | |
| Max number of UPI by city | 229.00 | 248.67 | 235.67 | 204.67 | 127.50 | 138.92 | 124.25 | 99.42 |
| (9.40) | (14.05) | (6.97) | (8.49) | (6.89) | (6.13) | (8.90) | (6.39) | |
| Min number of UPI by city | 27.00 | 31.83 | 28.83 | 21.17 | 16.75 | 18.33 | 14.92 | 9.92 |
| (2.89) | (4.22) | (4.28) | (3.65) | (2.09) | (1.97) | (3.04) | (2.18) | |
| N | 44,342 | 46,948 | 43,922 | 38,772 | 23,373 | 25,132 | 22,301 | 17,402 |
| Salty snacks and peanuts |
Pre-packaged sweet bread |
|||||||
| Variable | 2012 | 2013 | 2014 | 2015 | 2012 | 2013 | 2014 | 2015 |
| Corrected price per kg | 130.17 | 132.22 | 142.39 | 143.03 | 88.95 | 92.03 | 98.88 | 99.40 |
| (0.70) | (0.66) | (0.72) | (0.74) | (0.42) | (0.43) | (0.46) | (0.53) | |
| Uncorrected price per kg | 116.35 | 118.68 | 126.29 | 127.82 | 77.58 | 80.05 | 85.78 | 86.72 |
| (0.63) | (0.60) | (0.64) | (0.67) | (0.37) | (0.38) | (0.41) | (0.46) | |
| GIEA (lagged) | 98.53 | 99.82 | 102.23 | 105.55 | 98.52 | 99.84 | 102.22 | 105.55 |
| (0.05) | (0.05) | (0.05) | (0.05) | (0.11) | (0.10) | (0.11) | (0.10) | |
| Population | 6.10 | 6.19 | 6.23 | 6.42 | 9.60 | 9.62 | 9.88 | 10.35 |
| (0.22) | (0.21) | (0.21) | (0.22) | (0.42) | (0.41) | (0.42) | (0.43) | |
| Yearly HHI | 3909.00 | 3811.09 | 3585.43 | 3728.77 | 8892.27 | 8912.55 | 8878.88 | 9261.86 |
| (0.00) | (0.00) | (0.00) | (0.00) | (0.00) | (0.00) | (0.00) | (0.00) | |
| Corrected price per kg: LF | 140.56 | 143.78 | 154.82 | 154.51 | 88.15 | 91.02 | 98.19 | 99.74 |
| (0.77) | (0.69) | (0.77) | (0.82) | (0.43) | (0.43) | (0.46) | (0.55) | |
| Corrected price per kg: NLF | 108.05 | 107.74 | 115.93 | 118.83 | 101.01 | 107.47 | 109.72 | 89.59 |
| (1.04) | (1.00) | (1.09) | (1.13) | (1.87) | (2.05) | (2.03) | (2.58) | |
| Number of brands: LF | 31.00 | 31.00 | 31.00 | 29.00 | 18.00 | 19.00 | 19.00 | 18.00 |
| (0.00) | (0.00) | (0.00) | (0.00) | (0.00) | (0.00) | (0.00) | (0.00) | |
| Number of brands: NLF | 11.25 | 11.50 | 11.50 | 11.13 | 6.50 | 6.50 | 6.50 | 6.50 |
| (9.69) | (10.03) | (10.03) | (9.57) | (7.78) | (7.78) | (7.78) | (7.78) | |
| Number of UPI: LF | 136.00 | 151.00 | 149.00 | 142.00 | 58.00 | 61.00 | 62.00 | 57.00 |
| (0.00) | (0.00) | (0.00) | (0.00) | (0.00) | (0.00) | (0.00) | (0.00) | |
| Number of UPI: NLF | 27.88 | 29.38 | 29.38 | 28.13 | 7.50 | 7.50 | 7.50 | 7.50 |
| (23.59) | (24.15) | (24.15) | (22.86) | (9.19) | (9.19) | (9.19) | (9.19) | |
| Mean of UPI by city | 61.27 | 64.97 | 62.32 | 56.63 | 17.94 | 18.46 | 17.38 | 14.36 |
| (37.51) | (39.51) | (39.79) | (36.81) | (9.53) | (9.41) | (10.13) | (8.83) | |
| Max number of UPI by city | 231.50 | 247.58 | 247.42 | 224.17 | 57.00 | 58.08 | 59.76 | 52.67 |
| (6.11) | (13.59) | (9.98) | (9.52) | (3.47) | (2.33) | (3.04) | (2.87) | |
| Min number of UPI by city | 22.67 | 29.08 | 24.67 | 18.25 | 3.50 | 5.67 | 2.58 | 1.91 |
| (3.43) | (2.75) | (2.53) | (1.92) | (1.19) | (1.38) | (1.04) | (0.76) | |
| N | 39,703 | 42,101 | 40,386 | 36,698 | 11,628 | 11,963 | 11,229 | 9,263 |
Note: Standard error in parentheses. Corrected prices correct for biases associated with households’ and retailers’ characteristics. GIEA: Global Indicator of Economic Activity, HHI: Herfindahl-Hirschman Index, LF: leading firm; NLF: Non-leading firm, UPI: Unique product identifier.
Source: Authors’ own analyses and calculations based on data from Nielsen through its Mexico Consumer Panel Service (CPS) for the food and beverage categories for January 2012 – December 2015. The Nielsen Company, 2016. Nielsen is not responsible for and had no role in preparing the results reported herein.