Official websites use .gov
A
.gov website belongs to an official
government organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you've safely
connected to the .gov website. Share sensitive
information only on official, secure websites.
Twitter analytics before and after creation of a social media team.
| Metric | Before social media team, mean (SD) | After social media team, mean (SD) | P value |
| Impressions per tweet | 1646.3 (934.9) | 4605.6 (65546.5) | .01 |
| Engagements per tweet | 35.2 (40.6) | 198.2 (1037.2) | <.001 |
| Retweets per tweet | 2.5 (2.8) | 10.5 (15.3) | <.001 |
| Likes per tweet | 2.5 (4.0) | 18.0 (37.9) | <.001 |
| Profile clicks per tweet | 1.5 (2.0) | 5.2 (43.3) | <.001 |
| URL clicks per tweet | 13.1 (14.9) | 38.3 (67.9) | <.001 |
