Official websites use .gov
A
.gov website belongs to an official
government organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you've safely
connected to the .gov website. Share sensitive
information only on official, secure websites.
Facebook post analytics, mean (SD), as a function of time and day.
| Analytic | Posts sent during work hours (n=1700) | Posts sent after work hours (n=631) | P value | Weekday posts (n=1706) | Weekend posts (n=625) | P value |
| Impressions per post | 8533.0 (12,758.6) | 8198.3 (13,659.0) | .59 | 7967.9 (9901.0) | 9737.8 (19,013.4) | .03 |
| Engagements per post | 284.3 (749.5) | 269.8 (663.1) | .65 | 259.2 (456.0) | 338.1 (1183.6) | .10 |
| Total reach per post | 5330.5 (8107.4) | 5142.0 (8904.7) | .64 | 4975.8 (6309.8) | 6108.2 (12,219.7) | .03 |
