Table 3.

Channels (N=23) used to achieve four communication objectives to inform patients and health care professionals.

Channel	Knowing about the portal	Knowing how the portal works	Knowing that action is required on the portal	Knowing where to find help with the portal
Pocket tickets	xa
Promotion leaflets	x
Press releases	x	x
Posters	x
Banners	x
Screen in waiting room	x	x
Social media	x
Video on website	x	x
Explanatory leaflets	x	x
Students or volunteers in central hall for a week	x	x		x
Physical point with employees and volunteers	x	x		x
Health care professionals	x	x	x	x
Letter with request (before or after appointment)			x
Text message with request			x
Mail with request			x
Staffed desk				xxx
Informative meetings	xx
Interactive meetings	xxx	xxx
Internal website	xx
Peer to peer	xx	xx	xx	xx
Training	xx	xx	xx
Newsletter	xx
Goodie bag with explanation	xx	xx

^aKey: x = patients; xx = professionals; and xxx = patients and professionals.