Table 1.

Guidance for providing information about HPV vaccination to the target population.

•Use every opportunity; don’t only focus on official opportunities. For example, messages can be printed on the back of the girls’ immunization card, the Minister of Health can talk about HPV vaccine in speeches about maternal and child health. But it is equally important to use informal ways, e.g. a short message at a concert by a singer popular with adolescent girls.

•Develop a frequently asked questions (FAQ) reference guide, with all possible questions, including challenging questions. The WHO plans to provide a basic FAQ to draw from.

•Use language and materials girls can relate to and have fun with, e.g. colourful materials with modern designs. In countries where text messaging is common, there may be opportunities for text-based quizzes and games in collaboration with mobile phone service providers.

•Set up a telephone hotline; some countries have experience setting up phone hotlines so that girls, parents and other audiences can call and ask questions. This can be an effective way for people to have a real conversation with an expert about HPV vaccine.

•A mix of channels is important, including radio and television, school, health workers and churches.

•Pay attention to underserved populations, to promote equity.

•Use Internet and social media; Facebook or Twitter accounts devoted to adolescent health, including HPV vaccine. Dedicate a web site to HPV vaccine (or to the vaccination program in general) where any audience can access evidence-based information, materials and FAQs. Keep this information up-to-date.

•Use gain-framed messaging, i.e. promoting the benefits of vaccination, rather than emphasising the consequences of not getting vaccinated. Build on positive perceptions of vaccines, which may be most effective in promoting vaccination and minimising stigma.

Source: Adapted from [45].