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Currently own and regularly use a smartphone with a data plan (iPhone or Android)
BMI ≥ 27 and ≤ 43
Successfully complete a 5-day electronic food diary during the run-in period
Have an unstable condition requiring physician-supervised diet and exercise (e.g. recent myocardial infarction)
Physical limitations that preclude moderate-intensity PA
Pregnant or intending to become pregnant during the study period
Serious mental illness (e.g. schizophrenia)
Alcohol intake > 4 drinks/day
Currently in a formal weight loss program or use of weight loss medication
History of bariatric surgery
Score > 32 on the Eating Habits Checklist
There are no restrictions on current ownership/use of a Fitbit or other device. Participants need to be willing to use the Fitbit device provided (or their own Fitbit device)