Table 1.
Social media listening results.
| Keywords | YouTube | New/Blogs | Web | Total (Reach)* | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| KS1 | 14.5% | 63.0% | 8.7% | 8.7% | 0.5% | 1.1% | 3.4% | 7.2 | B | ||
| KS1 | KS2 | PPE | 12.9% | 2.4% | 0.0% | 14.7% | 1.2% | 38.8% | 30.0% | 3.9 | M |
| Covid OR Covid 19 OR Coronavirus OR Covid_19 OR Covid-19 OR SARS-CoV-2 |
Additive Technology OR 3D printing OR 3D print |
Personal Protective Equipment | 5.3% | 3.5% | 0.0% | 10.5% | 1.8% | 50.0% | 28.9% | 4.2 | M |
| Face Shield | 6.6% | 2.0% | 0.0% | 21.7% | 0.0% | 42.8% | 27.0% | 3.1 | M | ||
| Goggles | 0.0% | 0.0% | 0.0% | 0.0% | 4.0% | 64.0% | 34.0% | 59.3 | K | ||
| Gloves | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 58.1% | 41.9% | 126.3 | K | ||
| Boots | 0.0% | 0.0% | 0.0% | 0.0% | 64.7% | 23.5% | 11.8% | 234.9 | K | ||
| Surgical Hood | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 36.4% | 63.6% | 50.6 | K | ||
| Valves | 4.2% | 1.4% | 0.0% | 8.5% | 0.0% | 57.7% | 28.2% | 1.4 | M | ||
| Ventilator | 17.4% | 3.3% | 0.0% | 2.2% | 6.5% | 43.5% | 27.2% | 3.1 | M | ||
| Respirator | 9.2% | 1.9% | 0.8% | 13.0% | 5.7% | 46.2% | 23.2% | 9.1 | M | ||
*B: Billion, M: Million, K: Kilo.