Table 2.
Exploratory factor analysis.
| Communality | Factor | |||||
|---|---|---|---|---|---|---|
| IRM | CEM | SAM | HCM | EM | ||
| M1—Discovering the local cuisine flavour | 0.652 | 0.654 | ||||
| M2—It offers an unique opportunity about understanding the local culture | 0.717 | 0.739 | ||||
| M3—Discovering something new | 0.642 | 0.688 | ||||
| M4—Increase my different cultures knowledge | 0.762 | 0.677 | ||||
| M5—An authentic experience | 0.718 | 0.876 | ||||
| M6—It excites me to taste the local cuisine in its origin place | 0.741 | 0.772 | ||||
| M7—It’s different from what I usually consume | 0.658 | 0.599 | ||||
| M8—Being able to pass on my experiences with the local cuisine | 0.746 | 0.748 | ||||
| M9—Tasting the local cuisine, increases the family and friendship values | 0.690 | 0.821 | ||||
| M10—Advice about the local gastronomy experiences to other travellers | 0.696 | 0.755 | ||||
| M11—It allows me to enjoy moments with relatives and/or friends | 0.703 | 0.887 | ||||
| M12—Lovely smell | 0.621 | 0.794 | ||||
| M13—Good taste | 0.639 | 0.627 | ||||
| M14—Visually attractive | 0.644 | 0.565 | ||||
| M15—The dish’s taste it is different from which we cook in my region | 0.708 | 0.773 | ||||
| M16—Nutritive | 0.826 | 0.831 | ||||
| M17—It has a huge amount of fresh ingredients which are produced in a local area | 0.739 | 0.751 | ||||
| M18—Healthy | 0.801 | 0.820 | ||||
| Autovalues | 4.55 | 3.36 | 2.19 | 1.21 | 1.04 | |
| % Explained variance | 17.21 | 14.35 | 12.61 | 11.34 | 9.89 | |
| % Accumulated explained variance | 17.21 | 31.56 | 44.17 | 55.51 | 65.4 | |
| Cronbach alpha | 0.822 | 0.793 | 0.801 | 0.766 | 0.809 | |
IRM: Interpersonal relationship motivations. CEM: Cultural experience motivations. SAM: Sensory appeal motivations. HCM: Health concern motivations. EM: Excitement motivations Source: Own elaboration.