Table 5.

Discriminant validity.

	PER	SOC	PSY	COS	EQU	PHY	ATT	KT	KP	RI	TI
PER	0.774
SOC	0.550	0.855
PSY	0.368	0.737	0.790
COS	0.602	0.522	0.501	0.831
EQU	0.234	0.154	0.262	0.216	0.764
PHY	0.650	0.635	0.600	0.620	0.314	0.774
ATT	0.094	0.168	0.129	0.167	0.445	0.246	0.798
KT	0.177	0.162	0.104	0.209	0.524	0.206	0.488	0.759
KP	0.066	0.259	0.296	0.268	0.429	0.256	0.328	0.445	0.776
RI	0.072	0.231	0.264	0.200	0.514	0.290	0.390	0.362	0.418	0.820
TI	0.173	0.273	0.368	0.191	0.555	0.315	0.480	0.469	0.416	0.514	0.794

TI = Travel Intention, RI = Recommend Intention, KP = Knowledge of Pneumonia, KT = Knowledge of Tourism, ATT = Attitude of risk aversion, PHY = Physical risk, EQU = Equipment risk, COS = Cost risk, PSY = Psychological risk, SOC = Social risk, PER = Performance risk.