Table 1.

An agenda for research on perceived autonomy in a changing marketplace

	Antecedents of perceived autonomy (as a dependent variable: X➔perceived autonomy)	Consequences of perceived autonomy (as a mediating variable: X➔perceived autonomy➔Y)
Choice abundance	• Decreased search and transaction costs • Increased decision difficulty, complexity, preference uncertainty	• Well-being, satisfaction • Choice deferral, delegation
Digital choice architecture and decision aids	• Decision aids (e.g., algorithms, recommendation systems) • Co-creation and design tools • Robots and virtual assistants • Personalized nudges	• Technology adoption, driven by • expertise, identity-relevance • autonomy enhancement • privacy invasiveness • Decision quality, well-being, satisfaction
Marketplace information and transparency	• Accumulation of customer data on own and others’ characteristics, behaviors, preferences • Privacy violations • Explainability of algorithms	• Reactions to microtargeting, intrusive advertising, sophisticated persuasion attempts • Preference reversals under perceived autonomy threat