Table 1.

An example of mapping videos, with specific behaviours, capabilities, opportunities and motivations addressed, to the main pathway and transtheoretical behaviour change stage

Title of the video	Main prioritised pathway	Specific behaviours promoted	Capabilities, opportunities and motivations addressed	Transtheoretical behaviour change stage
Benefits of chicken farming	Produce food	Raise chickens Pregnant women and children eat the meat and eggs produced	Motivate participants to raise chickens by highlighting benefits (source of income and nutritious food)	Contemplation
How to practise improved chicken farming	Earn income	Keep chickens in a small house, especially at night, to keep them safe and so they lay more eggs Families decide together who should care for the chickens and what to do with the produce and income from surplus	Increase capabilities to improve chicken farming by providing instruction on penning at night Increase women’s social opportunities to be involved in decisions about workload and use of chicken produce and income by promoting joint decision-making	Preparation
Benefits of chicken farming—Testimonial	Produce food	Regularly immunise chickens to ensure high survival rates Pregnant and breastfeeding women, and children aged 6–24 months should consume eggs at least every other day Sell surplus chicks, chickens and eggs only after there is enough for women and children to consume eggs at least every other day	Motivate participants to keep chickens and immunise them by sharing a success story Increase capability to keep healthy chickens and improve diets by providing instruction on immunisation and egg consumption	Action
How to practise improved chicken farming	Produce food	Keep chickens in a small house, especially at night, to keep them safe and so they lay more eggs Families should decide together who should care for the chickens and what to do with the produce	Increase capability to improve chicken farming by reinforcing instruction on penning Increase women’s opportunities to be involved in decisions about workload and use of chicken produce	Maintenance