Table 1.
The proportion (%) of snack products that display nutrient content claims, health claims or ‘buzzwords’ on health food (HF) snack products sold in supermarkets and specialty HF stores, and equivalent products sold in regular aisles (RA) of supermarkets. FSANZ: Food Standards Australia New Zealand.
| Health Foods (%) | Regular Aisle Foods (%) | |
| Nutrient content claims | ||
| Gluten free | 66.8 | 12.5 |
| Sugar (e.g., no added sugar, low sugar etc.) | 24.2 | 7.6 |
| Fibre (e.g., source of fibre) | 16.5 | 6.3 |
| Protein (e.g., source of protein) | 10.2 | 4.1 |
| Fat (e.g., low fat, fat free etc.) | 5.2 | 2.8 |
| Sodium (e.g., low sodium/salt, salt reduced etc.) | 2.7 | 0.5 |
| Health claims | ||
| All “health claims” (as per FSANZ) | 2.5 | 2.4 |
| Buzzwords | ||
| “No Artificial” (e.g., no artificial colours, Flavours and/or preservatives) | 27.6 | 34.5 |
| Vegan | 36.6 | 1.8 |
| Natural | 30.1 | 6.6 |
| Organic | 26.9 | 2.7 |
| Dairy Free | 27.0 | 28.9 |
| Non-GMO | 17.8 | 1.4 |
| Wholegrain (e.g., Source of wholegrain) | 5.0 | 6.6 |
| Allergen free | 26.6 | 1.4 |
| Raw | 7.8 | 0.1 |
| Paleo | 3.7 | - |
| Keto | 1.3 | - |
| Environmental (e.g., green energy, Sustainable) | 15.6 | 3.9 |
| Superfood (e.g., ‘supergrain’, antioxidant, activated) | 8.1 | 0.9 |
| Nutritious (e.g., healthy, wholefood) | 10.5 | 2.9 |
| Good fats (e.g., good natural fats, omega 3) | 5.3 | 4.6 |
| Good sugars (e.g., natural sugars, fructose free, no refined sugar) | 6.3 | 3.0 |
| Made in Australia | 4.2 | 29.7 |
| All “other claims” directly and indirectly related to health and wellbeing (e.g., boost your inner health, burn fat, clean, FODMAP * friendly, low GI, made from real fruit, minimally processed, supports immune function, tone body…) | 100 | 35.6 |
* Fermentable Oligosaccharides, Disaccharides, Monosaccharides and Polyols.