| availability |
Variable that represents availability of insect-based burgers in the Netherlands, with value 0 before year 2015 and value 1 from year 2015 |
Dmnl |
= STEP (1, 2015) |
Assumption based on [9] |
| average disgust level |
The average level of disgust of the population when in the situation of tasting insect-based food, from 0 (no disgust, 100% chances of tasting) to 1 (100% disgust, 0% chances of trying) |
Dmnl |
0.32 |
Based on [57] |
| average sensory quality of insect-based burger |
Average sensory liking of an insect-based burger and insect-based meatballs, normalized to 0–1 data range. |
Dmnl |
0.54 |
Based on [5, 59] |
| fraction of potential tasters from promotional activities |
Fraction of potential adopters exposed to promotional activities of insect-based food |
1/Year |
0.0036 |
Assumption based on [15] |
| strength of the word-of-mouth |
Probability that the contact with Potential adopters will result with fruitful word-of-mouth |
Dmnl |
= 0.151 |
Assumption based on [15] |
| Total population |
Total model population representing people in the Netherlands expected to have meat eating diets. Based on the total population of the Netherlands in the year 2015 (16900720) minus 4% people with special eating habits (e.g. vegetarian, vegan, macrobiotic, anthroposophical) |
people |
16900720-(16900720*0.04) |
Based on [64–66] |
