Table 3.

Recommendations for stakeholders in public health, policy, industry, health care, and health and well-being app development.

Component	Policy makers/industry/health care providers might want to consider	App developers might want to consider
Capability	Improving app literacy skills Increasing awareness of effective health and well-being apps, by advertising offline (eg, general practitioner practices) and web-based (eg, social media)	Promoting less cognitive load by enabling automatization of data collection Including user guidance that can be deactivated once the functionality of the app has been achieved (eg, help button) Including content that targets education, health prevention, and health consequences related to the behavior that is targeted to change Including statistical information (eg, graphs, percentages, and numbers) about the user’s progress Including well-designed reminders where the user can choose the time and frequency of receiving it Including the self-monitoring feature that enables users to create routines Including a safety netting feature that allows users to fall back on, even when the target behavior has been achieved
Opportunity	Providing web-based or offline health practitioner support Providing recommendations for health and well-being apps by health care professionals Offering apps for free or at a low cost	Allowing the provision of health professional support within the app Allowing community networking within the app with other users Organizing competition and challenges for users to opt in to Avoiding automatic synching with the embedded social media (when applicable) Personification of the app, by designing human-type attributes Offering apps for free or at a low cost Offering personalization of the app according to their demographics and individual and cultural needs
Motivation	Offering tangible rewards, such as points that could be used as a discount in pharmacies or at other health- and well-being–related domains or health insurance providers Providing a meaningful title and clear description of what the app does and what can offer, and how can help the user	Providing positive, nonjudgmental, constructive, and informative feedback Include gamification elements and offering rewards Including goal-setting features (when applicable) Providing a meaningful title and clear description of what the app does and what can offer, and how can help the user