Table 1.

Effects of disclosure on recognition of sponsored content as being advertising and understanding persuasive intent

	Disclosure
	Absent	Advertising	Advertising and intent
Recognition of advertising	3.200a (1.388)	3.875b (1.367)	4.131b (1.281)
Understanding persuasive intent	2.973a (1.387)	3.428b (1.455)	3.948c (1.218)

Mean scores are presented with standard deviations between parentheses

^a,bMeans with different superscripts in the same row differ significantly from each other using Bonferroni post hoc test with p < 0.05