Table 3.

Indirect effects of disclosure type on brand attitude, purchase intention and attitude toward the influencer via persuasion knowledge

Disclosure	Mediators	DV	b	SE	BCA95%CI
Absent vs. advertising	Recognition of advertising → apk	Brand attitude	−0.006	0.013	−0.032; 0.019
		Purchase intent	0.001	0.004	−0.006; 0.011
		Influencer attitude	−0.005	0.012	−0.030; 0.017
Absent vs. advertising and intent		Brand attitude	−0.007	0.016	−0.041; 0.025
		Purchase intent	0.002	0.005	−0.008; 0.014
		Influencer attitude	−0.007	0.015	−0.038; 0.024
Advertising vs. adverting and intent		Brand attitude	−0.002	0.005	−0.013; 0.007
		Purchase intent	0.000	0.002	−0.002; 0.004
		Influencer attitude	−0.002	0.005	−0.013; 0.007
Absent vs advertising	Understanding intent → apk	Brand attitude	−0.015	0.011	−0.040; 0.001
		Purchase intent	−0.004	0.004	−0.002; 0.015
		Influencer attitude	−0.014	0.011	−0.040; 0.000
Absent vs. advertising and intent		Brand attitude	−0.031	0.018	−0.071; 0.002
		Purchase intent	0.008	0.008	−0.003; 0.028
		Influencer attitude	−0.029	0.018	−0.070; 0.001
Advertising vs. adverting and intent		Brand attitude	−0.016	0.011	−0.042; 0.000
		Purchase intent	0.004	0.004	−0.002; 0.016
		Influencer attitude	−0.015	0.011	−0.041; 0.000