Table 4.

Moderated mediation effect of disclosure type via recognition of sponsored content as advertising and attitudinal persuasion knowledge by age

Disclosure	Mediators	Dependent variable	Modmed index	SE	BCA95%CI
Absent vs. advertising	Recognition of advertising → apk	Brand attitude	−0.033	0.018	−0.077; −0.006
		Purchase intent	0.008	0.089	−0.003; 0.030
		Influencer attitude	−0.031	0.018	−0.074; −0.005
Absent vs. advertising and intent		Brand attitude	−0.020	0.015	−0.058; 0.002
		Purchase intent	0.005	0.006	−0.003; 0.022
		Influencer attitude	−0.019	0.015	−0.056; 0.002
Advertising vs. adverting and intent		Brand attitude	0.013	0.013	−0.009; 0.043
		Purchase intent	−0.003	0.004	−0.015; 0.004
		Influencer attitude	0.012	0.012	−0.009; 0.040
Absent vs. advertising	Understanding intent → apk	Brand attitude	−0.034	0.019	−0.079; −0.005
		Purchase intent	0.007	0.008	−0.004; 0.028
		Influencer attitude	−0.031	0.019	−0.077; −0.004
Absent vs. advertising and intent		Brand attitude	−0.015	0.015	−0.051; 0.009
		Purchase intent	0.003	0.005	−0.003; 0.017
		Influencer attitude	−0.014	0.015	−0.049; 0.009
Advertising vs. adverting and intent		Brand attitude	0.019	0.015	−0.006; 0.053
		Purchase intent	−0.004	0.005	−0.018; 0.003
		Influencer attitude	0.017	0.015	−0.006; 0.051

Numbers in bold font are significant at p < 0.05

apk attitudinal persuasion knowledge, Modmed index moderated mediation index, which is a unstandardized regression coefficients of the moderated mediation effect, SE standard error, BCA95%CI bias corrected accelerated 95% confidence interval