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. 2020 Jun 22;56:102186. doi: 10.1016/j.jretconser.2020.102186

Table 3.

Discriminant validities for the study variables.

AVE CR EE AI exp CE EI CL Marker
EE .85 .96 .96
AI exp .92 .98 .57* .92
CE .89 .98 .42* .55* .94
EI .85 .96 .68* .39* .27* .82
CL .85 .96 .62* .69* .75* .41* .82
Marker .82 .93 .05 .09 .02 .04 .08 .90

Note: AVE: average variance extracted; CR: composite reliability; Diagonal elements are the square root values of AVEs; Off-diagonal elements are the correlations among constructs. The correlation values between variables with the inclusion of the marker variable are same as those without the marker variable; *p < .05.

EE = employee experience, AI exp = AI experience, CE = customer engagement, EI = emotional intelligence, CL = customer loyalty.