Table 2.

Associations between reasons for liking JUUL and frequency of JUUL use in the past month.

	Reasons for liking	Adjusted Model
		B (SE)	β
Pharmacological effects	It gives me a buzz.	4.08 (4.46)	0.17
	It helps me concentrate.	2.44 (0.91)	0.08
	It gives me energy.	1.23 (1.07)	0.04
	It helps me control my appetite.	2.52 (1.40)	0.06
	It helps me lose weight.	2.23 (1.83)	0.04
Positive product characteristics	I like the flavors.	0.62 (0.73)	0.03
	I like the size of the JUUL.	0.59 (1.17)	0.02
	I like the nicotine level.	3.03 (1.03)	0.10
	It is easy to change pods.	1.87 (1.04)	0.07
	I like the shape of the JUUL.	0.14 (1.30)	0.00
Peer influence	My friends use it.	−2.75 (0.69)	−0.12
Comparison to other e-cigs	I believe that it’s less harmful than other e-cigarettes.	0.28 (0.85)	0.01
	I like that it produces less vapor than other e-cigarettes.	−0.56 (1.16)	−0.02
Concealability	It is easy to hide from my parents.	−0.31 (1.18)	−0.01
	It is easy to hide from my teachers.	2.86 (1.30)	0.09
	“Other”	4.11 (1.78)	0.06

Note:Bold font indicates statistically significant difference, p≤ 0.05. The model controlled for school, sex, age, race current use of other e-cigarette devices, and current other tobacco use other than e-cigarettes.