Table 4.

Weighted mean (standard error) for risk recall, recognition, and perceptions by risk information format condition.

	Paragraph	Bulleted List	Checklist	Highlighted Box
High cholesterol population
Risk recall	1.94 (0.10)	2.08 (0.10)	2.13 (0.10)	1.98 (0.10)
Risk recognition	5.21 (0.12)	5.43 (0.12)	5.35 (0.12)	5.25 (0.11)
Perceived risk likelihood	22.56 (1.35)	22.05 (1.20)	24.70 (1.56)	22.82 (1.27)
Perceived risk magnitude	3.78 (0.07)	3.77 (0.07)	3.91 (0.07)	3.79 (0.07)
Risk-benefit assessment	4.72 (0.07)	4.54 (0.07)	4.48 (0.08)	4.69 (0.08)
Seasonal allergies population
Risk recall	1.68 (0.09)	1.56 (0.08)	1.47 (0.09)	1.36 (0.10)
Risk recognition	5.76 (0.10)	5.38 (0.10)	5.57 (0.11)	5.49 (0.10)
Perceived risk likelihood	15.97 (1.19)	15.77 (1.01)	16.80 (1.08)	16.28 (1.20)
Perceived risk magnitude	3.29 (0.09)	3.27 (0.07)	3.23 (0.07)	3.29 (0.09)
Risk-benefit assessment	5.03 (0.07)	4.86 (0.08)	4.98 (0.07)	4.85 (0.09)

Note. Risk recall was assessed on a scale of 0–12 correct for high cholesterol and 0–10 correct for seasonal allergies. For measures in both populations, risk recognition = 0–8 correct, perceived risk likelihood = 0–100 people, perceived risk magnitude = 1 (not at all serious) to 6 (very serious), and risk-benefit assessment = 1 (risks outweigh benefits) to 7 (benefits outweigh risks). Although a transformation of perceived risk likelihood was used in analyses, the untransformed weighted means are presented here for ease of interpretation.