Table 5. Community malaria message processing and acceptance, Jimma Zone, SBCC target districts, 2017–19 (Baseline = 762, End-line = 759).
| Perceptions and acceptance | Weighted means and differences | Change | Statistical tests | ||||
|---|---|---|---|---|---|---|---|
| Baseline | End-line | ES | |||||
| Mean | ±SD | Mean | ±SD | % (95% CI) | t/Chi-square | p-value | |
| Perceived Susceptibility | 50.3 | 13.4 | 47.0 | 11.0 | -3.3 (-5.7, -0.9) | t = -5.21 | 0.01 |
| Perceived Severity | 84.4 | 15.0 | 83.4 | 12.3 | -1.0 (-3.7, +1.7) | t = 3.21 | 0.101 |
| Perceived Threat (PT) | 67.3 | 16.5 | 65.1 | 16.1 | -2.2 (-2.8, -1.7) | t = 6.72 | 0.012 |
| Self-Efficacy | 72.9 | 15.8 | 81.3 | 15.7 | +8.4 (+8.3, +8.5) | t = 7.97 | <0.001 |
| Response Efficacy (attitude) | 95.2 | 3.9 | 91.4 | 6.1 | -3.8 (-6.0, -1.6) | t = -9.34 | 0.004 |
| Perceived Efficacy (PE) | 84.0 | 13.2 | 86.3 | 12.4 | +2.3 (+1.7, +3.3) | t = 10.31 | <0.001 |
| Message processing: DV = PE-PT | |||||||
| Discriminative Value (DV) | 16.8 | 2.3 | 21.2 | 2.6 | +4.5 (+4.1, +4.7) | t = 7.25 | 0.01 |
| Message acceptance* | No. | % | No | % | % (95% CI) | ||
| Fear control (DV≤0) | 195 | 25.8 | 120 | 15.8 | -10.0 (-16.0,-4.0) | x2 = 8.79 | 0.01 |
| Danger Control (DV>0) | 564 | 74.2 | 640 | 84.2 | +10.0 (4.0, 16.0) | x2 = 8.79 | 0.01 |
* The mean and SD are replaced by number and percent, respectively for message acceptance.