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. 2020 Jan 13;34(3):632–643. doi: 10.1111/cobi.13454

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© 2019 The Authors. Conservation Biology published by Wiley Periodicals, Inc. on behalf of Society for Conservation Biology

This is an open access article under the terms of the http://creativecommons.org/licenses/by/4.0/ License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.

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Largest relative peaks in searches for the term “red list” in the News Search filter on Google Trends from (a) January 2008 to December 2015 (October 2008 relative score 59; October 2012 100; November 2012 68; June 2013 51) (IUCN, International Union for Conservation of Nature; WCC, World Conservation Congress; Barcelona, 2008 meeting of WCC; Jeju, 2012 meeting of WCC) and (b) 1 January to 31 December 2008 (weeks commencing 2 March, relative score 12; 18 May, following completion of IUCN Global Coral Assessment, relative score 19; 10 August, following IUCN great apes press release, relative score 23; 5 October, following the WCC meeting in Barcelona and the release of the Global Mammal Assessment, relative score 100).