Table 9.
Discriminant validity of the measurement model for self-report.
| Construct | CPA | CVA | CVO | CHN | SOU | AWN | MOT | PPR | PCB |
|---|---|---|---|---|---|---|---|---|---|
| CPA | 0.808 | ||||||||
| CVA | 0.509 | 0.884 | |||||||
| CVO | 0.422 | 0.472 | 0.892 | ||||||
| CHN | 0.383 | 0.406 | 0.491 | 0.889 | |||||
| SOU | 0.513 | 0.512 | 0.411 | 0.382 | 0.842 | ||||
| AWN | 0.240 | 0.278 | 0.302 | 0.303 | 0.313 | 0.822 | |||
| MOT | 0.069 | 0.194 | 0.198 | 0.264 | 0.126 | 0.252 | 0.903 | ||
| PPR | 0.447 | 0.305 | 0.388 | 0.379 | 0.351 | 0.313 | 0.213 | 0.880 | |
| PCB | 0.473 | 0.523 | 0.452 | 0.459 | 0.373 | 0.246 | 0.281 | 0.355 | 0.884 |
Note: CPA = Content Passive, CVA = Content Valence, CVO = Content Volume, CHA = Channel Factors, SOU = Source Factors, AWN = Awareness Factor, MOT = Motivation Factors, PPR = Perceived Privacy Risk and PCB = Patients Change Behavioral. Bold values in represent are loadings for each item that are above the criterion value of 0.7 and an item's loadings on its own variable are higher than all of its cross-loadings with other variable.