Table 1.

Risks presented during the major statement (N = 50).

	Mean	Standard deviation
Ad length in seconds	70.20	21.74
Major statement length in seconds	33.00	13.30
Length of ad after major statement in seconds	9.00	4.49
Number of risk concepts	20.50	8.85
	n	%
At least one boxed warning in PI	23	46
Boxed warning listed first in major statement	20	87
Every boxed warning in audio	7	30
Every boxed warning in audio or superimposed text	4	17
Major statement included risk concepts from Warnings and Precautions and Adverse Events sections of PI	48	96
Warnings and Precautions listed first	32	67
Adverse Events ordered by prevalencea	3	27

Note. PI = Prescribing information.

^aOut of 11 major statements that had more than one adverse event in the major statement and had a PI with prevalence rates for all adverse events.