Table 4.

Visual characteristics of the major statement: superimposed text (N = 50).

	Mean	Standard deviation
Size (percent of screen)	3.29	0.56
Duration (seconds)	25.12	18.64
Speed (words per second)	1.44	0.99
	n	%
Super-imposed text during major statement	49	98
Good text contrasta	23	47
Bannersa
Solid color	15	31
Semi-transparent	15	31
No banner	10	20
Combination of banner types	9	18
Content
Some risk information in superimposed text	38	76
All risk information in superimposed text	1	2
Print ad reference	40	80
Toll-free number for company/product	27	54
Website for company/product	25	50
MedWatch statement	4	8
Cost promotion	2	4

Note.

^aPercentage denominator = 49 major statements with superimposed text.