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Visual characteristics of the major statement: images (N = 50).
| Mean | Standard deviation | |
|---|---|---|
| 9.68 | 4.97 | |
| n | % | |
| Visual image tone | ||
| Positive | 28 | 56 |
| Neutral | 21 | 42 |
| Negative | 1 | 2 |
| Risk-related visual images | 0 | 0 |
| Benefit-related visual images | 28 | 56 |
| Visual images showing person not feeling well | 1 | 2 |
