Table 2.

Results of descriptive statistics, factor analyses, reliability and convergent validity.

Constructs and items	λ	Loading	Mean	Std. Deviation	Skewness	Kurtosis
Couchsurfing Involvement (AVE: 0.65, CR: 0.95, explained variance: 22.15%)
Couchsurfing is very significant for me.	0.85	0.85	4.11	0.76	−0.72	1.00
Couchsurfing means a lot to me.	0.84	0.84	3.61	1.03	−0.69	0.20
Couchsurfing matters a lot to me.	0.83	0.81	4.10	0.74	−0.58	0.51
Couchsurfing is very important to me.	0.76	0.73	3.99	0.76	−0.37	−0.06
Destination Familiarity (AVE: 0.62, CR: 0.93, explained variance: 18.72%)
Couchsurfing helped me to be more aware of the visited destination.	0.79	0.89	3.97	0.83	−0.86	1.18
Couchsurfing improved my information about tourism attractions in Turkey.	0.78	0.84	3.82	0.88	−0.56	0.28
Couchsurfing allowed me to get to know local people better in Turkey.	0.70	0.74	4.35	0.80	−1.49	2.97
Couchsurfing experience allowed me to be more familiar with Turkey.	0.67	0.67	4.27	0.80	−1.30	2.46
Overall destination image (AVE: 0.79, CR: 0.95, explained variance: 17.95%)
Couchsurfing builds a more preferable image of Turkey	0.83	0.91	4.05	0.85	−0.76	0.69
Couchsurfing builds a more favorable image of Turkey	0.82	0.88	4.09	0.86	−0.86	0.70
Couchsurfing builds a more positive image of Turkey	0.82	0.87	3.93	0.87	−0.55	0.08
Behavioral intentions (AVE: 0.72, CR: 0.93, explained variance: 17.76%)
I will encourage my friends and/or family to visit Turkey in the future.	0.82	0.91	4.23	0.82	−1.22	2.08
I will share positive things about the visited destinations in Turkey.	0.79	0.86	4.25	0.79	−1.16	1.92
I will choose to come to Turkey again by couchsurfing.	0.75	0.76	4.17	0.84	−0.98	1.00

Note: λ: Factor loading.