Table 4.

Results of hypotheses resting.

Hypothesis	β	S.E	t-value	Supported
H1. Involvement →Intentions	0.098**	0.48	2.39	Yes
H2. Involvement → Familiarity	0.529***	0.60	11.19	Yes
H3. Involvement → Overall Image	0.223***	0.68	4.82	Yes
H4. Familiarity → Intentions	0.367***	0.43	7.71	Yes
H5. Overall Image → Intentions	0.436***	0.37	9.32	Yes
H6. Familiarity → Overall Image	0.504***	0.54	10.67	Yes

Note: **: p < 0.01, ***p < 0.001.