TABLE 4.

Choices under high-price decoy information (%).

Information presentation	Product option	Traceable pork	Voted-trusted- Brand (VTB) pork	Origin-labeled pork
Sample group #6, without decoy information (N = 144)	x	22.92	37.22	37.27
	y	47.50	45.14	40.92
	z	29.58	17.64	21.81
Sample group #7, with high-price decoy information (N = 148)	x	14.86	30.81	26.75
	y	45.19	54.73	41.76
	z	39.95	14.46	31.49
Sample group #8, without decoy information, then with high-price decoy information (N = 144)	x	20.09	32.62	34.76
	y	41.67	48.80	45.88
	z	38.24	18.58	19.36
	x	17.36	24.81	22.78
	y	39.59	30.69	32.64
	z	43.05	44.50	44.58
Chi-squared test		2.295	20.272***	2.261

***Means significant at 1% significance level.